RUN SHEET No. 009
New York’s marathon attracts brands beyond footwear, Brooks keeps growing, Altra rises more than 40%, charity fundraising passes $100 million and adidas takes its shoe rivalry to another major.
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THE $145 MILLION MACHINE BEHIND THE NYC MARATHON
The business behind New York’s biggest race, Nike’s $40 running shoe and Garmin’s latest results.
What the NYC Marathon Built Beyond the Finish Line
New York Road Runners’ latest figures show an organization growing through membership, earned income and contributions. But its financial scale also raises a question: how widely can it open the sport?
ASICS’ $25 Million Michigan Bet Moves Into the Lab
ASICS’ Michigan research partnership now has a working laboratory. The business test is whether a multiyear investment can turn unfamiliar ideas into products runners will choose.
THE BUSINESS OF THE FINISH LINE
With New York’s marathon arriving Sunday, New Balance is turning race week into a coordinated retail campaign. The opportunity is clear. The financial returns are harder to see.
RUN SHEET No. 008
adidas raises its outlook. HOKA slows. China’s running-shoe market splits. Shoppers question influencer marketing. And a culture read looks at the crews that helped make running social long before the current boom.
Valencia Is Selling Speed. Runners Are Buying the Trip.
Valencia’s fast times attract attention. Its international field, SuperHalfs appeal and tourism impact show how a race’s reputation can become a business asset.
HOKA Is Choosing Brand Discipline Over the Discount Race
Deckers is defending full-price selling as growth slows. But a planned $115 shoe shows that protecting premium positioning does not mean ignoring price-sensitive runners.
October running.news Brand Index: adidas Pulls Ahead as the Field Gets Wider
Berlin and Chicago give adidas a clearer lead. Nike’s running recovery continues to outpace its corporate recovery. Mizuno and Skechers sharpen the product contest, while Under Armour, Xtep and Bandit enter the Top 25.
TORONTO IS BUILDING SOMETHING BIGGER THAN A MARATHON.
A Canadian breakthrough, sold-out races and a title sponsor committed through 2031 make the case for Toronto’s significance beyond the World Marathon Majors.