Nike Found Runners Shopping on ChatGPT. So It Built for Them.
AI is creating a new front door to running commerce, and brands are learning how to show up there.
Independent reporting and analysis on the forces changing running, from the starting line to the boardroom.
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AI is creating a new front door to running commerce, and brands are learning how to show up there.
Performance credibility and cultural momentum are no longer separate strategies.
Performance trainers, max cushion, gravel, athlete editions, and collaborations sitting side by side.
A monthly view of the brands gaining momentum across product, retail, culture, and participation.
A weekly briefing on the stories, products, races, and ideas shaping the next start line.
running.news is an independent publication following the forces changing running, from the starting line to the boardroom.