RUN SHEET No. 007
Six things worth knowing in running this week: Big Sur, adidas, Diplo, Reebok, Motiv Sports and Moab 240. Plus a preview of next week’s October Brand Index.
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ADIDAS IS WINNING THE MARATHON SHOE WAR. NOW COMES THE BUSINESS TEST.
The $500 Adizero Adios Pro Evo 3 has given adidas a commanding presence at the front of major marathons. The bigger opportunity is turning that credibility into demand across the running shoes it can sell at scale.
WHEN RUNNING INFLUENCERS CROSS THE LINE, BRANDS PAY THE PRICE
From Brooks to Runna to Lululemon, high-profile controversies are exposing the reputational risks of running’s growing influencer economy.
MORE RUNNERS. DIFFERENT WINNERS.
Running is growing. But the companies competing for its customers are taking very different paths.
Tracksmith Was Running’s Darling. What Happened?
Tracksmith’s London closure and leadership changes raise questions about how its distinctive running identity can support a larger business. A closer look at the brand’s expansion, investment and next growth strategy.
Running Shoes Have Something the Rest of Retail Wants
U.S. consumers are buying fewer shoes, younger adults are facing mounting financial pressure, and outdoor footwear sales volumes are declining. Yet running footwear continues to grow. The numbers raise an important question about how Americans decide which products deserve their money.
Nike Owned Chicago’s Marathon Platform. adidas Owned the Finish Line.
The 2026 Chicago Marathon offered a revealing contrast between the commercial value of official race sponsorship and the performance credibility created by elite athlete victories.
THREE WOMEN. UNDER 2:15.
Hawi Feysa, Sharon Lokedi and Brigid Kosgei make marathon history in Chicago, while Amos Kipruto completes his climb to the top step. The athletes, the results and the footwear context.
RETURN OF THE GOAT. KIPCHOGE WINS AT 41.
At 41, Eliud Kipchoge wins the Melbourne Marathon in a race-record 2:09:10. A welcome victory, a new purpose and a reminder that there are still good days ahead.
RUN SHEET No. 006
Six things worth knowing in running this week.