BERLIN’S 16-YEAR BMW ERA IS OVER. GENERALI TAKES THE TITLE.
Generali’s move to the top of Berlin’s sponsorship roster puts the business of major-marathon naming rights back in focus.
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The September running.news Brand Index: Performance Still Decides Who Moves
The September edition draws on several of running’s biggest stages. UTMB and the Sydney Marathon tested trail and road credibility on the same weekend. The World Athletics Road Running Championships in Copenhagen produced a world record and a European record. Berlin began building toward another major collision of athletes, products, retail and culture. The strongest […]
THE RACE FOR RUNNING’S AUDIENCE
McDonald’s is bringing bottled pickle brine to Chicago Marathon weekend. Generali is putting its name on Berlin. HOKA is entering Academy Sports + Outdoors. Paris has received roughly 166,000 applications for its new marathon lottery.
PARIS JUST FOUND OUT HOW MANY PEOPLE WANT TO RUN
Nearly 166,000 lottery applications give the Paris Marathon a clearer picture of its commercial reach, and a new challenge: turning demand beyond the starting line into lasting value.
HOKA’S NEXT $100 MILLION OPPORTUNITY MAY BE HIDING IN 15 STORES
HOKA’s 15-store Academy launch tests how far premium running demand can travel through broader distribution, with a conditional $100 million opportunity in view.
Nike Is Shrinking. Running Isn’t.
Nike’s latest earnings show a smaller company and a growing running business. The question is whether that focus can travel to the rest of Nike.
Who Owns the Cheer Zone?
Reported restrictions on New York City Marathon club cheer zones reveal a growing tension between running culture and sponsorship rights.
Nike’s China Reset Is Betting on Running to Rebuild Local Relevance
Nike’s China reset is putting local product creation, retail and running communities at the center of its effort to rebuild relevance.
RUN SHEET No. 005
Six things worth knowing in running this week.
The Racing Calendar Forced Nike to Reveal Its Next Super Shoe
Nike’s Alphafly 4 is more than a new racing shoe. Its reveal reflects the pressure created by World Athletics rules, the global marathon calendar, and Nike’s need to turn elite technology into a commercial product.