Business
Salomon Wants a Bigger Piece of Road Running. IRONMAN Is Its Way In.
Salomon’s five-year IRONMAN partnership is more than a sponsorship. It is a global platform for the brand’s push deeper into road endurance.
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Business
Nike Found Runners Shopping on ChatGPT. So It Built for Them.
AI is creating a new front door to running commerce, and brands are learning how to show up there.
Business
Saucony Is Winning Both Sides of the Running Boom
Performance credibility and cultural momentum are no longer separate strategies.